They’ve been creeping into email inboxes. They’ve slid into your Facebook timeline. You’ve seen them trickle into your Twitter feed. Yes, that’s right. Black Friday promotions have returned. They’re ubiquitous. You’ll be flooded with a torrent of them from now until the new year. You may be tempted to share a discount for your own […]
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How to Sell Sound Effects for Success 2: Distinguishing Your Library
You did it. You’ve published your first set of sound effect libraries. You’ve bundled your clips together and have them hosted in a popular Web store. You may have even created your own digital storefront. How can you guarantee your sound bundles will succeed? What can you do to ensure people will purchase your sounds? […]
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How to Sell Sound Effects for Success 1: Solving Problems
You’ve been working in pro audio for years. Perhaps you’re a sound editor that has occasionally collected sound clips for projects. Maybe you’re a production mixer that’s gathered field recordings in the off-season. You may be a musician that has started capturing nature sound beyond the studio. Why not share the audio you’ve recorded? It’s […]
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‘Downward Spiral’ Responses
A few weeks ago I published an article about a growing trend with indie sound fx libraries. The issue? Sound library sales are becoming more frequent, with deeper discounts each time. The result is that while promotions result in great savings for customers and quick cash for publishers, the perception of value for sound fx […]
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The Downward Spiral of Sound Library Sales
It’s that time again. Sound fx library Black Friday promotions have begun to appear. Naturally, sound library fans and sound editors are thrilled with discounts and promotions. Who doesn’t love a good sound library deal? Black Friday deals seem like an obvious win-win scenario: audio fans get sound libraries for a bargain, and publishers have […]
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Who Hears Your Field Recordings? – The Importance of Knowing Your Audience
You’re searching for field recording tutorials. You click through to a website from Google. Before you finish reading the first line, a pop up overlay appears, asking you to subscribe to the blog newsletter. Sometimes these block the entire page a few seconds after you arrive. At other times they appear after you scroll deeper […]
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